Heidi Zak Of ThirdloveHeidi Zak (left) and Ra'el Cohen, founders of ThirdLove. With so many shapes, sizes, and needs, the process of creating a flawless bra bubbled up a number of challenges, one of which was moving beyond the brick and mortar experience and developing better bra sizing and fit without ever meeting the woman in person.
Avid Victoria's Secret enthusiasts and critics alike have voiced their disappointment, one of the most angered being ThirdLove co-founder and co-CEO Heidi Zak, who took a full page ad in the New York Times to pen an open letter to the lingerie brand.
Colors that were supposed to be skin tone would show right through white blouses.” After a year of research and data analysis, ThirdLove debuted five new shades in February that Zak calls the New Nakeds, which suit a wider swath of customers and come in all 47 sizes.
Provider of lingerie and underwear designed to offer the perfect fit for every company's lingerie comes in 78 sizes which are 40 more than traditional brands, enabling women of every shape to get their desired underwear size that are free from lousyness and bad fits.
Heidi Zak previously held a position in Google, and underpinned by this experience in the tech sector, and fuelled by her passion for retail and finding a bra that was a perfect fit—her research revealed that 80 percent of women wear bras that do not fit them correctly—and supported by the financial experience of her co-founder husband David Spector, ThirdLove was born in 2013.
One that includes adjustable lighting, digital measuring systems, three different types of dressing rooms and 78 bra sizes to choose from. Thirdlove innovated a fuller range that acknowledged the variety of women's bodies, including half-cup sizes that allowed for an even greater level of precise measurement.
FOR MOST women, shopping for a bra can be an ordeal, to say the least, a horrific experience on par with shopping for bikinis and just as bad as shopping for jeans. After recognizing a huge whitespace Heidi Zak co-CEO ThirdLove opportunity and drastic need for change in the stagnant $100BN+ global intimates market, Heidi and David founded ThirdLove in 2013 to create perfectly fitting bras for women of all shapes and sizes.